YALE : PUBLIC ART CLIMATE SOLUTIONS
ACTUALIZING CLIMATE RESEARCH INTO AN IMPACTFUL PUBLIC ART CAMPAIGN
Creative Direction • Public Engagement • Campaign Strategy
Agenda
Creative Direction Public Engagement Campaign Strategy
Sector
Non-Profit
Partners
Planetary Solutions • Yale School of Art • Yale School of the Environment • State Historic Preservation Office • Gather • New Haven Cultural Affairs
Urban Heat Island Map Credit: VITO, Planetek
Hixon Center for Urban Sustainability research indicates 40%-60% of the worlds urban land that will exist for 2050 hasn’t been built yet.
“How can we apply our skills to the biggest emerging challenges, urban challenges, and global challenges? I’m interested in discoveries that have a direct impact on decisions that can better the planet. Our research is not theoretical. It has real-world impacts on policies, people’s lives, and the environment — and that is both an opportunity and a challenge.”
-Karen Seto Frederick C. Hixon Professor of Geography and Urbanization Science at the Yale School of the Environment
The strategic design for this project required a visual conversation with the urban heat island research, the community garden adjacent to the site, and the historic building while constructing a framework for local artists to learn and contribute.
The hot to cool gradient design captures and communicates the essence of the research. Urban silhouettes paired with informed, native plant life provided a framework for local artists to contribute pollinating insect designs. The power lines on site are reflected in silhouette and accompanied by arches reflecting the garden hoops present in the community garden.
