YALE : PUBLIC ART CLIMATE SOLUTIONS

ACTUALIZING CLIMATE RESEARCH INTO AN IMPACTFUL PUBLIC ART CAMPAIGN

Creative Direction • Public Engagement • Campaign Strategy

Agenda‍ ‍

Creative Direction Public Engagement Campaign Strategy

Sector

Non-Profit

Partners

Planetary Solutions • Yale School of Art • Yale School of the Environment • State Historic Preservation Office • Gather • New Haven Cultural Affairs

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Hixon Center for Urban Sustainability research indicates 40%-60% of the worlds urban land that will exist for 2050 hasn’t been built yet.

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-Karen Seto

Urban Heat Island Map Credit: VITO, Planetek

The strategic design for this project required a visual conversation with the urban heat island research, the community garden adjacent to the site, and the historic building while constructing a framework for local artists to learn and contribute.

The hot to cool gradient design captures and communicates the essence of the research. Urban silhouettes paired with informed, native plant life provided a framework for local artists to contribute pollinating insect designs. The power lines on site are reflected in silhouette and accompanied by arches reflecting the garden hoops present in the community garden.